Flavor: Imagine for a moment that you’ve peeled a juicy, fresh tangerine right out of the fridge, and are about to take your first bite. What do you anticipate? A burst of flavor, tangy and full, overwhelming and refreshing, right? Now pop that first piece of Splashing Fruit into your mouth. Oh… it’s like… peach? It’s sort of… melony? I guess? The packaging here suggests this gum would mirror the experience of that bursting citrus flavor, as portrayed in the pictures of three very strong citrus wedges on the front of the package: grapefruit, lime, and orange. I’d say it’s risky to claim to represent those flavors in any gum, since they’re so strong and distinct. But here, it’s downright wrong. I don’t detect any lime at all, maybe a hint of grapefruit (maybe) somewhere in the there, and I suppose a sort of dull, tic-tac-like orange. Mostly, though, it’s a very subtle melon flavor that lasts a fair amount of time but at no point wows the tastebuds.
Texture: For the most part, the texture here is standard for Trident, a good, consistent chew. It’s a little soft for a short while after chewing, but forms back up into a good bite pretty quickly.
Presentation: Bold! Black background and bright aforementioned fruits misleads the chewer and leave you feeling disappointed in your purchase.
Overall: This gum might have had a fighting chance if it were marketed appropriately, but as it stands it just doesn’t cut it. I’d be surprised if this one sticks around, and it’s a shame, since it’s pretty decent melon flavor overall.
Rating: ooo (three gumballs)