Tuesday, September 20, 2011

Mentos Up2U Sweet Mint and Bubble Fresh

Flavor: This flavor combination is classic. It's mint and bubblegum, the two staples, together at last in their cozy dual pack. I'm not so nuts about Mentos UP2U Mandarin Strawberry and Spearmint, and the more I think about it, the main reason it just doesn't coalesce as a complete product is because the two elements are not complimentary. There is no common denominator between mandarin strawberry and spearmint except that they're both flavors of gum. But mint and bubblegum are the old standbys, and are even combined successfully elsewhere, as in Orbit Bubblemint. The packaging naturally allows for some mixing of flavors, and I don't mind a nice cool finish to my bubblegum. On the same point, it was a smart move to call the mint "Sweet Mint," as that forgives the potential crossover of sweet bubblegum flavor to the mint flavor. There's sort of a funny aftertaste in the bubble flavor, but it's overall a fine bubble flavor, and the same goes for the mint.

Texture: The texture is great, a little firmer than some gums, but in a good way. It's consistent and lacking in many common texture flaws like squeakiness and disintegrating.

Presentation: The inside of the package quotes Irish playwright John Millington Synge, "All art is collaboration." I respect that mentos respects its product enough to call it art. It also says "A choice for every moment of the day." Unlike Mandarin Strawberry and Spearmint, I wouldn't be hard-pressed to find people who enjoy both bubblegum and minty gum. Who doesn't like a good piece of bubblegum? Who doesn't like fresh breath?

Overall: Way to go, mentos! You've successfully executed this concept. A classic combo with a modern twist.

Rating: ooooo (five gumballs)

9 comments:

Mrs. R. said...

How do you feel about the package construction? I purchased a pack of the mints variety before flying to Minnesota, and I was very frustrated by the instability of the package design. I was curious if you ladies have a take on it.

Shannon said...

I can't stand the packages of these new Mentos UP2U gums! It looks pretty, but it would have made much more sense for the little tabby-thing to close vertically, rather than horizontally. Very flimsy this way.

Mrs. R. said...

Note: Sorry it took me so long to reply :)

I agree completely, Shannon. I cannot keep my pack closed at all, so it's good I keep the pack in my purse!

Ashley said...

Good to hear that it tastes better than the Mandarin Strawberry and Spearmint one.

Anonymous said...

I noticed this gum isn't selling very well so I bought some.
now I know why;
1) the package is an absolute pain to open.

2) the individual pieces of gum as Stuck into the packaging, I've ripped several of them in half trying to get them out.

3) the little notch where you insert the flap to close the package is not cut deep enough so this mechanism fails to work.

Anonymous said...

Delicious! I am chewing the bubble fresh one as I type. I also adore the fresh mint. Opening and closing the package hasn't been too much trouble for me.

Anonymous said...

I like the mint but the bubble gum has no flavor and the package doesn't close

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