Thursday, June 2, 2011

Choward's Scented Gum

Flavor: An odd combination of licorice and clove, Choward's Scented Gum doesn't claim to have any flavor at all. There's no mention on the packaging of how it's supposed to taste, other than a boldfaced claim, "A delicious chewing gum." I'm taking issue with Choward's here, because if there's one thing this gum is NOT, it's "delicious."

Texture: Starts off super tough, like it's stale. I had to proceed carefully with this one for fear that I might pop my crown or lift a filling. Once it softens, the mass of the wad diminishes to a size so small, one would need at least three, if not four pieces to sustain a decent chew. Size aside, it's sticky and tough, you can't crack it or pop it.

Presentation: What presentation? It's as if Choward's Scented Gum has traveled through time to come to us in its original 1930's packaging. No graphics, no colors, nothing but the aforementioned "delicious" claim and a tagline of "Fragrance that Refreshes after Eating, Smoking or Drinking." Fragrance that refreshes? How, exactly, does fragrance refresh? Flavor, yes... a refreshing sensation, sure... but fragrance?

Overall: Choward's has been making candy and gum since the 1930s. They have stood the test of time, obviously, as they have remained virtually unchanged since their inception. I, personally, don't get it. This gum is disgusting in every way. Borderline unchewable. It's worth it to note here that this gum should not be confused with Choward's Violets - also pictured above. This gum is not Violet flavored, despite the somewhat confusing packaging similarities. Although there are some people (my mom and BFF included) that are fans of the Violets mints, I cannot recommend them, either.

Rating: o (one gumball)

6 comments:

Vivi4ever said...
This comment has been removed by the author.
Anonymous said...

I love Gum Alert! This review is honest and it should have been more harsh on the nasty taste of this gum that tastes like soap. The mints are more tolerable. But many better gums are gone with ones like this sticking around.

Anonymous said...

I have to say, this gum is one of my all time favorites. Started chewing it when I smoked, but I came to really love the fragrance and it does taste like "fragrance,"
perfume to be exact.
It is a hard gum and it really required a taste. I did not like it when I first chewed it, but it did cover the smoky smell. I chew it now simply for enjoyment.

Anonymous said...

I def agree with the comments about the size and hardness of the gum. But some of your other comments are a little unsupported.

Okay so liking or disliking the flavor is a matter of "taste" (pun intended) and so cannot really be argued.

But when you claim that a fragrance cannot be refreshing, well, that just makes it sound like you lost your sense of smell in a freak accident or in battle or something. Fragrances can definitely be refreshing! Have you never heard of aromatherapy?

Anonymous said...

How dare you! I love this gum. se4riously though, I do agree that it is an acquired taste. Still, I do love me some Choward's. Great blog!

Anonymous said...

I wish Choward's had more flavors. They have the violet, guava, lemon and peppermint mints, and then the gum. Any idea how to get with the company to make more flavors?