Choward’s Scented Gum

Choward's Scented GumFlavor: An odd combination of licorice and clove, Choward’s Scented Gum doesn’t claim to have any flavor at all. There’s no mention on the packaging of how it’s supposed to taste, other than a boldfaced claim, “A delicious chewing gum.” I’m taking issue with Choward’s here, because if there’s one thing this gum is NOT, it’s “delicious.”

Texture: Starts off super tough, like it’s stale. I had to proceed carefully with this one for fear that I might pop my crown or lift a filling. Once it softens, the mass of the wad diminishes to a size so small, one would need at least three, if not four pieces to sustain a decent chew. Size aside, it’s sticky and tough, you can’t crack it or pop it.

Presentation: What presentation? It’s as if Choward’s Scented Gum has traveled through time to come to us in its original 1930’s packaging. No graphics, no colors, nothing but the aforementioned “delicious” claim and a tagline of “Fragrance that Refreshes after Eating, Smoking or Drinking.” Fragrance that refreshes? How, exactly, does fragrance refresh? Flavor, yes… a refreshing sensation, sure… but fragrance?

Overall: Choward’s has been making candy and gum since the 1930s. They have stood the test of time, obviously, as they have remained virtually unchanged since their inception. I, personally, don’t get it. This gum is disgusting in every way. Borderline unchewable. It’s worth it to note here that this gum should not be confused with Choward’s Violets – also pictured above. This gum is not Violet flavored, despite the somewhat confusing packaging similarities. Although there are some people (my mom and BFF included) that are fans of the Violets mints, I cannot recommend them, either.

Rating: o (one gumball)