Flavor: I usually have a tough time figuring out mystery flavors, but this one came to me pretty quickly. As with all Hubba Bubba Max varieties, this gum starts out with a punch of flavor and fades fast. At first, I was sure that the mystery flavor here was (drumroll please…) sour cherry. I was pleased to discover a cherry flavor, as there’s a shortage of cherry flavors in the gum market these days, but Hubba Bubba Max already offers Sweet & Sassy Cherry, and I’d be interested if a blind taste test would shed some light on whether or not this is indeed the same re-marketed gum. Upon further chewing, however, I detected a fruit punch undertone, and wonder if that was the mystery unveiled. Perhaps we’ll never know. But even so, I’m pretty sure there’s a fruit punch Hubba Bubba out there, too.
Texture: The pieces are giant, great for bubble blowing and looking really cool on the playground. It’s your standard Hubba Bubba base, through and through.
Presentation: Apparantly, question marks indicate mystery flavors these days. First Stride Mega Mystery, then Juicy Fruit Juicy Secret, and now Hubba Bubba Max Mystery Flavor. I suppose it makes sense, but I wish Hubba Bubba had gone out on a limb and gone with a more creative design. Being a very kid-centric company, they have the flexibility in design to really be tacky and fun, and this just sort of falls in line with all the other boring “mystery” flavors out there.
Overall: I don’t know what I was expecting, but I was a little disappointed with this mystery flavor. I want to be baffled, I want to have an argument about what the flavor could be, but this just feels like a very easily answered question. If any of y’all disagree, please comment and let me know what you think of this so-called “mystery.”
Rating: ooo (three gumballs)