Flavor: So this gum is called “Rejuve,” with the subtext, “A rejuvenating blend of luscious mint and white tea.” Uh. I’m going to go out on a limb here and say that this is…spearmint. And I think subliminally, that’s what they’re telling you with the packaging– it’s the green package in the Vitality trio (alongside blue and orange). It’s a really good spearmint, actually, sweet and long-lasting. The taste reminds me a lot of those gelly spearmint candies that are covered in sugar, which my mom used to buy a lot when I was a kid. I loved those things, but I haven’t found the urge to buy those sugarbombs myself in my adult life, so it’s nice to have this throwback to an old classic, without rotting my teeth. That said, I don’t see anything “luscious” about the flavor, nor do I detect any semblance of white tea. At all.
Presentation: They’re going for sophisticated, healthy. “Rejuve,” “Awaken,” and “Vigorate” sounds like the names of the Tazo Teas they sell at Starbucks, but there’s nothing tea-like about any of these gums. It’s just gum–good gum, don’t get me wrong, but just… gum. The marketing here is just misleading.
Overall: I’d buy this again, but not for the reasons they want me to buy it. I offered it to folks in the office, and they didn’t seem to care about the added benefits, whether or not it wakes you up or spikes your daily vitamin intake. For the most part, when co-workers saw it on my desk, they picked up the package and just asked one question– “Is it any good?” Oh yeah, it’s pretty good. So good, in fact, that I took it out of the free gum and candy basket on my desk.
Rating: oooo (four gumballs)