Flavor: The “burst of citrus and strawberry with vitamin C” here tastes an awful lot like the rainbow to me. The flavor at first is reminiscent of orange Skittles, in a good way, but is as fleeting as the goo inside the pellet. There is a nice cooling sensation that lasts throughout the whole chew, and the flavor is pleasant enough for a while, but it’s nothing that Orbit Citrusmint hasn’t done before (and better).
Texture: The first bite is a lot like a Skittle texture-wise as well, one that’s been sitting out in the sun for a few minutes and is nice and soft inside. But after the crunch is gone, it’s all mush. It falls apart as you chew, which to me is one of the worst qualities in a gum. Not everyone wants a firm gum, and it’s refreshing to see variety in textures that appeal to different preferences. “Crumbly,” however, is not a characteristic of gum at all. In fact, it’s the opposite of what a gum should be.
Presentation: Shannon discussed the misleading health claims that Trident is employing with this new line of gum in her review of Trident Vitality Awaken. Sure, there are maybe some traces of vitamin C here, but you shouldn’t be supplementing a good old fashioned orange with this a pack of Vigorate. I secretly expected a little burst of energy when I chewed my first piece, but it did little to quell the three o’clock work doldrums. The pack is clean and well designed, and I do actually like the aesthetic of the flap that clicks when you close it, even if it doesn’t actually do anything.
Overall: If you’re in the market for a mid-afternoon boost of vitamin C to get you through the day, don’t bother with Vitality. Have an orange, some tomato salad, or a handful of strawberries (dipped in chocolate if you’re feeling particularly droopy). If you’re looking for a sweet post-meal treat to replace that bag of Skittles you’ve been eyeing in the vending machine since breakfast, then go ahead and stash a pack in your desk drawer. It’s ok.
Rating: ooo (three gumballs)