This review is sponsored by our friends at vitamingum!
Flavor: Cinnamon seems to be a hard flavor to get right in the gum world, and a really good cinnamon gum is hard to find. I always tend to judge cinnamon gums against my all-time favorite cinnamon treat, the Atomic Fireball. To me, the Atomic Fireball was always so perfect – it had a brief period of mouth-tingling hotness, and just when you think it’s getting to be too hot to handle, the sweet layer kicks in and lulls the fire into a perfect warmth. This gum is pretty similar to that – starts off awesomely strong, and settles down nicely. vitamingum really did a nice job with the cinnamon.
Texture: When I bit down into my first piece, I was concerned. Although it’s a pellet, there’s no discernible candy shell crunch, and the first few chews are really way too hard. Thankfully, within 5 – 10 chews it softens up nicely. The chew has a slight stickiness, but nothing too horrible. It does have a little squeak, as well.
Presentation: Minimalist, standard pellet pop-out pack. Stark white with the perfect shade of cinnamon-red. The logo is reminiscent of vitaminwater, with the space between the words removed. I’ve said before that I like when cinnamon gum packaging features actual cinnamon sticks, and we’ve got that here.
Overall: vitamingum has hopped on the Gum Friends-with-Benefits bandwagon, but instead of claims to “vigorate,” “vitalize,” “release energy,” or any other other vibrant marketing terms other brands have conjured up, vitamingum just claims to have vitamins. In and of itself, that’s pretty cool. I know that I am pretty terrible at remembering to take my multivitamin each day, and this makes me feel a little better about that. It should be noted, though, that each two-piece serving of vitamingum only contains 10% of the recommended daily value of 12 vitamins, so you’d have to chew 20 pieces of this (almost 2 whole packs) to get your 100% of vitamins for the day.
Rating: oooo (four gumballs)