Trident Vitality Awaken

Trident Vitality Awaken Taste: The box says “A peppy peppermint with a dash of ginseng,” and it’s a peppy peppermint, indeed. You get the initial blast of freshness you do with most pellet gums, especially those with a liquid center, and when the candy shell dissolves you’re left with a soft mint that’s easy on the taste buds and sinuses.

Texture: Sub-par. It starts off nice, with a tiny burst of goo in the middle, and then just goes downhill. It gets way too soft, way too fast. I suppose some might like this kind of softness, but it’s really stringy and sticky. There’ll be no cracking, snapping or popping with this gum.

Presentation: I don’t know what’s going on here. It’s your average pellet pack, placed inside a fancy-looking box. Why? It seems like overkill. It’s also kind of annoying. Traditionally, pellet packs are in cardboard sleeves, so you can push the pack out from one end so that it pops out the other. With this box, it’s only open on one end, so there’s nowhere to push the pellet pack out from. You have to either shake it, or get a little fingernail’s grip on the pack to pull it out. The whole thing seems really unnecessary, and kinda pretentious to me. The graphics themselves are nice, a metallic silver with a simple dew-speckled peppermint leaf, but I think it would have been just as effective on your standard pellet pack sleeve. (ETA: I found an article that said one of the purposes of the box was so that the pellet pack wouldn’t fall out. Has anyone ever had an issue with pellet packs falling out of their sleeves? I haven’t… and we all know how much gum I chew.)

Overall: Move over Extra Dessert Delights, Trident Vitality has caught the attention of the Gum World. Everyone’s talking about it. However, in the opinion of this Gum Girl, the “Latest and Greatest” falls short. In the interest of science, I popped a piece of “Awaken” on this fine Monday morning as I got into the car to drive to work, before drinking my coffee. I arrived at my job still as tired and dragging as I would any other Monday morning. It’s a Gum Gimmick, pure and simple. Much like Stride Shift, and 5 React, there’s really nothing special about Trident Vitality. They just like to make you think there is.

Rating: oo (two gumballs)