Flavor: Katie and I have been known to have quite lengthy discussions on our opinions of artificial vs. natural flavors. My opinions on grape are clear: Artificial grape is the bomb, yo, and it doesn’t get any better than grape sugared bubblegum. While I think Bubblicious could have upped the tartness a bit, it’s a worthy grape, indeed. Fades quickly, but that’s to be expected in this genre.
Texture: The meaty purple cube is just perfect, never too hard or too soft, and the bubbles are phenomenal. I couldn’t ask for more.
Presentation: You know, with all the changes in the Gum Packaging world, from the near extinction of the 25-cent packs, to the Plen-T-Pack/Slim Pack evolution, you gotta kind of appreciate the consistency in sugared bubblegums like Bubblicious and Hubba Bubba. The presentation is exactly the same as when I was a kid: a 5-piece pack with the little pull-tab. It’s a familar comfort. The graphics are simple yet eye-catching, featuring bright colors and the trendy “swirls” that the iPod generation seems to be so fond of.
Overall: Some gums are just hard to review, and this is one of them. It’s just such a timeless classic. When you pick up a pack of Bubblicious Grape, you know what you’re getting. You’re not “trying it,” there are no surprizes or mysteries… it’s just a good gum.
Rating: ooooo (five gumballs)