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Flavor: Unlike many of its sister gums (Hubba Bubba Sweet n’ Sassy Cherry, for instance), this gum does not pack a sour punch, not even a little. It’s as sweet as a sugar cube, with a hint of watermelon. The first bite was really pleasant, your standard fake-watermelon flavor that doesn’t at all come close to real watermelon (but then, if it did, kids probably wouldn’t beg their parents for dollar bills to buy it with their friends at 7-11). The strawberry and watermelon are both present, and the flavor is simple and fairly classic in terms of Hubba Bubba-esque gums.
Texture: The chunks are huge! It’s like stuffing a big old hunk of taffy in your mouth on the boardwalk, a true delight. The chew is hearty and consistent for at least ten minutes, which says a lot for a sugar-based gum. The bubbles are, as with all Hubba Bubba, really impressive.
Presentation: I was curious what qualities made this particular Hubba Bubba “max,” and discovered on the Wrigley website this explanation: “…Hubba Bubba Max gum – a unique and captivating product with extraordinarily long lasting flavor and the combinations of two colors and two flavors in one chunk.” I don’t know that the flavor of this gum is “extraordinarily long lasting,” although it does last longer than I remember the original Hubba Bubba lasting when I was a kid. The hunks themselves seem to me to be much larger, and since things usually seem smaller the older you get, I’m assuming that the size of the pieces must have actually increased in size over time.
Overall: I wouldn’t pick this one over, say, Bubblicious Cotton Candy or the aforementioned Hubba Bubba Sweet n’ Sassy Cherry. When compared to some of the other gums that punch you in the face with flavor, this one really doesn’t stand on its own. But it is what it is, and I’m sure it’s plenty of kids’ favorite.
Rating: oooo (four gumballs)