First, I’d like to apologize for the dearth of posts lately at GumAlert. We know it’s no excuse, but we both have been at sort of a cross-roads lately career-wise and it’s reflected upon this blog. We know you depend on GumAlert for your weekly dose of gummy verbosity, and these last couple weeks, we’ve let you down. The good news is that we’re both on track again, and both of our gum queues are epic, so there’s lots to come!
Flavor: First chew is phenomenal, however, it’s nothing new – this exact flavor profile has been duplicated time and again by every manufacturer. There’s nothing new about this remix – it’s a tropical drink in stick form. This one’s heavy on the mandarin flavor. I think that to call a gum “remix,” something needs to be changed up here. It’s just more of the same. The initial punch lasts pleasantly long, but when it fades, it gets kid of bitter, like an orange peel.
Texture: No huge complaints on texture. There’s a period about 4 – 6 minutes into the chew that you think you might have a dissolver on your hands, but it re-adheres to itself and the crisis is averted. It’s a nice gum for snapping.
Presentation: Alright, this has to be addressed, and I suppose now is as good a time as any. Orbit’s all over the TV lately touting their new “fashion packs,” and I, for one, say “WTF, Orbit?” I mean, sure. They look ok, I guess? But what’s the point? Orbit always had eye-pleasing packaging to begin with, and they spent what I can only guess to be millions of dollars on redesigning every package in their line. What of the reason we’re buying it in the first place – the GUM itself? Orbit’s at the top of the pack when it comes to quality of the brand as a whole, but there’s so much more that can be done. Can you imagine the new and interesting flavors they could come up with if they invested some of the wasted packaging marketing dollars on food scientists? Or if they fiddled around with the texture of Citrusmint? We could be missing out on a potentially perfect gum, all because Orbit is wasting their efforts on silly “fashion packs.” And my biggest complaint about them? There’s no indication on the outside of the pack what the flavor is, and that’s a serious issue for someone like Katie or I who has upwards of 15 packs of gum in our purse at any given time. It’s a pain in the rear to have to open the pack to see what the flavor is. Fail, Orbit.
Overall: Packaging issues aside, this is a great gum, and definitely worth a try. It would have gotten 5 gumballs if the whole tropical thing wasn’t so overplayed and imitated; gums this good are a dime a dozen, really.
Rating: oooo (four gumballs)