Flavor: Very mild fruit. I get a hint of mango – no kiwi, really – and it lasts for an acceptable amount of time before it fades out. The packaging boasts “WHOA! -Refreshing Mango Kiwi POWER STRIPE and Cooling Xylitol!” What? I don’t know that the POWER STRIPE has anything to do with the flavor, and Xylitol is in plenty of sugarfree gums. It’s just an artificial sweetener… has nothing to do with the cooling sensation that is Ice Cube’s trademark. Regardless, Mango Kiwi Cooler has a pleasing flavor. I don’t know that I’d trust it to cover up garlic breath, but it tastes good enough.
Texture: I never chew Ice Cubes gum, and this is why. Back when the line first came out I tried it (of course), but I haven’t even really been paying attention to new offerings or anything since then. The texture begins downright awful. Now, I’m a big fan of “crunchies” in my gum, and these crunchies just don’t cut it. They barely crunch, they act more like a wax, and they stick in your teeth for the first three minutes of the chew. The “cooling” of Ice Cubes, I think, detracts from the texture – it’s way too grainy at first. I do have to say, though, that with persistence it does even out to a great chewable texture. If only the stupid “cooling” wouldn’t stay in the back of my throat for so long, it’d be near perfect.
Overall: I was really surprized to get emails about Ice Cubes gum, since I’ve never really thought of it as a viable gum line and am consistently surprized to see that it still exists. Apparantly lots of people like it, and there’s something to be said for that. I’m still not a fan, and I woudln’t buy it to chew for my own pleasure, but I think I can be neutral enough to say: This gum’s alright. Rating: ooo (three gumballs)