Flavor: We’ve had two separate requests for reviews of Ice Cubes. I hereby apologize for our ignorance in not acknowledging them sooner– Ice Cubes are good quality sugar-free gum that lots of people really like, and for some reason we’ve not reviewed it once. I did buy a pack to review one time, and it was gone before I had the chance to do so. That said, I chose the most basic Ice Cube for our first foray into this type of gum. The peppermint is right up there with the best of them– it is cooling and pleasant (touting “with Cooling Xylitol”) and quite refreshing. The flavor lasts a while, long enough to freshen your breath, and it lingers for a little while after that. It’s a solid mint-alternative for folks who chew gum for the obvious reason: to freshen your breath.
Texture: I sort of have always had a problem with Ice Cubes, only because I can’t get the thought out of my head that it’s just a stick gum that someone played with until it was in the shape of a cube. That neurosis aside, I have to say that the texture of the cube is nice, it has those crunchies that a lot of people are big fans of, although I feel like they could be a little more crystallized so that they crunched more easily– they seem to get lodged in my teeth for a while, but it’s not bad. It has a nice preliminary chew, and tastes actually sugary. It maintains a good bite for a long time, too (as well as flavor), although it is a bit too soft for me after a while– but to each his own. It’s a well-executed concept and final product, through and through.
Overall: There are two reasons why the first pack I bought of this gum didn’t last to a review: 1. It was a quick and easy breath freshener that I consumed compulsively, and 2. the packaging totally sucks. Almost invariably, every single time I’ve had a cardboard box of Ice Cubes in my bag, the unwrapped cubes have come spilling out onto the bottom of my bag. Unlike other less-than-ideal packages, the cubes are practically inedible once they reach the depths of my (admittedly disgusting) purse because they’re not wrapped individually. I don’t think that each cube needs to be wrapped persay, don’t get me wrong– the fact that they’re already unwrapped makes them the quick-and-easy breath mint you love to chew. They have come out with the big plastic container that’s become popular with other pellet gums– but it’s a whopping $3 a pack, and besides that, it’s really cumbersome and not portable in a pocket or a purse (good for stashing in your desk at the office, but that’s about it).
Rating: oooo (four gumballs)