Flavor: I think you’d be hard-pressed to find anyone in the US who doesn’t know what Juicy Fruit tastes like. I also think you’d he hard-pressed to find someone who’d be able to accurately describe the flavor. What is Juicy Fruit? Wikipedia’s theories range from peach and pineapple, to banana. A google search also revealed that there’s apparently a fruit called a “jackfruit” that is remarkably similar to the flavor of Juicy Fruit. I’ve never had a jackfruit, so it’s hard to say. If I had to pick one fruit to compare it to, it would probably be banana, but that’s pretty big stretch, although the actual pieces of gum themselves are now yellow. I could have sworn growing up that Juicy Fruit was white. Changing them to yellow, I think, lends the chewer to lean towards a banana expectation anyway. At any rate, it’s a good flavor, very sweet and very sugary (though Wrigley’s has recently added aspartame as a sweetener in addition to sugar, corn syrup, and dextrose, not only to Juicy Fruit, but Big Red and I assume their other classic flavors as well,) but certainly pleasant. It does turn quickly, however, and instead of losing its flavor and becoming tasteless, it leaves a bitter “aftertaste” that lingers on the tongue during the chew, and long after you dispose of it.
Texture: Certainly much softer than sugarfree gums that I am used to, but it’s definitely not bad at all. When you chew a too-soft sugarless gum, it tends to fall apart in your mouth, but Juicy Fruit has a nice cohesion to it. It’s easy to crack and blow teeny-tiny bubbles with.
Overall: We got a request some time ago from a reader who wanted to see Wrigley’s original gums reviewed, and I gotta say that this is harder to do than any Orbit or Extra. I’m reminded of the movie City of Angels, when the dead guy asked the chick what a pear tasted like. She was like, “It tastes like a pear, you don’t know what a pear tastes like?” And that’s what reviewing Juicy Fruit is like. It tastes like Juicy Fruit, you don’t know what Juicy Fruit tastes like? Rating: oooo (four gumballs)