Flavor: It’s going to be extremely hard to review this gum without comparing it to the greatest gum of all time, Extra Original Bubble (may it rest in peace.) It’s your basic bubblegum. It’s got a fantastic bubble gum flavor, and if you’re a bubblegum person, this is probably in your regular rotation, if not your favorite. On first chew, it’s soft and sweet, and it’s hard to believe that it is, indeed, sugarfree. I’m reminded of the taste of a pinch of bubblegum Big League Chew. Excellent.
Texture: At first, it’s fantastic. It’s soft and congeals into a nice wad. But on further mastication, it firms up a little too much. I fear for my fillings a bit with this one for a couple minutes. But fear not, and do not give up the chew – it softens back up into a delightful chewable gum, and allows for small-to-medium sized bubble blowing. Now, despite the taste, this ain’t no Big League Chew, and you’re not going to be getting Big League sized bubbles out of it, but it does the job.
Overall: A fantastic choice for a bubblegum. Extra gums usually go one way or the other – they either get it really right, or really wrong – and they got this one really right. I can’t give it five bubbles for a couple reasons – the interlude of firmness, and out of respect for my beloved Original Bubble. If Extra comes to their senses and brings back Original Bubble, I may someday revisit this review and bump up the stars.Rating: oooo (four gumballs)