Flavor: Touting itself as a "sour to sweet bubble" on its outside cellophane wrapper, 5 Zing is just that. On first chew, it's a bit tart and really stimulates the taste buds. Its sour is a pleasant sour, not overly pungent like some other "sour" gums. After a few minutes of chewing, the sour fades to a nice standard bubblegum flavor that you'd expect to find coming from Wrigley's.
Texture: The texture of 5 Zing is just fine. Nothing special, it works. It stays uniformly firm with continued chewing - it doesn't turn mushy or too hard. It has a slight tackiness to it that I find a little annoying, but it's nothing that would stop me from buying and chewing this gum regularly. Since it's a bubblegum I feel obligated to rate its bubble-blowing abilities... and it rates poorly. The gum is too soft and the bubbles too thin to be able to blow a bubble with any size to it. They call it a bubblegum, but I definitely think that this is more of a bubblegum-flavored chewing gum.
Overall: I haven't been a big fan of Wrigley's 5 line since its inception. I've found the mints to be boring, and the cinnamon just run-of-the-mill. The introduction of 5 Zing changes my opinion of the line drastically. It's a change from the ordinary, a unique chewing experience. I look forward to trying their other new flavor, Solstice (a warm and cool winter) as soon as I see a pack on the checkout line stands.
Rating: oooo (four gumballs)