Flavor: The flavor of Wrigley’s 5 Flare certainly is nothing to write home about. I’m a fan of a cinnamon gum once in a while when I’m in the mood for a change, but 5 Flare just falls flat. It’s a little bit too sweet for my taste. If you like a milder cinnamon I suppose it would be fine, but I prefer my cinnamon flavor to be a little stronger, a little cinnamonny-er than this. The good part about it is that the flavor that IS there DOES last for a while.
Texture: In a word: SQUEAKY. Very, very squeaky. After the artificial sweeteners dissolve away it becomes by far the squeakiest gum I have ever chewed. It’s SO squeaky, I’d be self-conscious chewing it in a business meeting. The sound and the feeling in my teeth is driving me absoutely crazy as I type this. Squeakiness aside, the firmness is damn near perfect, but I can’t rate this gum very highly on texture due to that damn distracting squeak.
Overall: Not good, overall. I can’t see myself ever picking up another pack of Wrigley’s 5 Flare again. There are better cinnamon gums out there, with better flavor, that doesn’t squeak. And also I have to say that I hold a bit of a grudge against the 5 line due to the packaging. 5 was the first gum line to come out in those flat “pocket packs.” It was cool, and novel, and unique. It made the 5 line stand out. I liked it. But since then, ALL THE GUMS have switched to this stupid flat packaging. I miss Plen-T-Paks! They fit fine in my purse, pieces rarely fell out of the pack, and they slid in perfectly into this little shelf I have in my car where I keep my car-gum. The flat packs don’t do any of those things. I suppose they’re fine for men who carry gum in their pockets, but they don’t work for me. End rant.Rating: oo (two gumballs)