Flavor: It’s a delicious representation of the traditional fake watermelon flavor, with no claims of “cooling” or “minty” sub-flavors. It’s exactly what it is, it’s sweet watermelon, bright and watermelony to start and lasting long through the whole chew. It’s yummy, simple, a treat. It’s not a gum I can chew for a long time, more of a quick sweet treat, like a Starburst, after a meal.
Texture: This is a full-bodied gum that lends itself to bubble-blowing, but is too sticky to really execute a full bubble with confidence. After a while, though, something about it—maybe the flavor, maybe the texture, pretty much just ejects it from my mouth, almost as a reflex, my tongue forces it out and I have to catch it and chuck it.
Overall: So I chewed this gum for a day in preparation for the gumblog, but by the evening I realized that I didn’t want to chew another stick in order to write it. Alas, I took the risk. This is yet another gum that forms sores in my mouth, which is always a rather…disconcerting characteristic in a gum. Sores aside (maybe I just have a sensitive mouth), it’s a good gum, for what it is. I couldn’t see it being anyone’s favorite gum, maybe the stand-by for a change every so often. But me? I will not be chewing it again. It might taste good, but it’s just not worth the mouth corrosion.
Rating: ooo (three gumballs)