Extra Fruit Sensations: Island Cooler

Extra Fruit Sensations: Island Cooler
Flavor: This gum fills your mouth with mango and citrus for about five seconds and almost immediately fades. It might as well be edible, seeing how quickly the flavor fizzles. It’s a good flavor, I’ll give it that, but I don’t know if it lives up to the name of “Island Cooler.” It doesn’t cool my mouth at all. It’s a fruity burst and then a flavorless hunk of rubber.

Texture: This gum is full bodied, like most Extras, but a bit too mushy too quickly. I remember back when I first tried this gum, I chewed a piece long enough that it turned into a gob of mush, falling apart between my teeth, formless. I haven’t chewed a piece long enough this time around for that to happen, and I’m not going to find out if it’s still the case. I chew it long enough that it makes me want to gag, and then I spit it out.

Overall: The inside of this package says, “We couldn’t fit a cabana boy in the pack so you’ll have to get your own.” This is another subtype of “Fruit Sensation” (I blogged on Sweet Watermelon yesterday), and I’ve decided that Extra is wasting too much time on marketing and not spending enough time on the product quality. It’s good, but lackluster, and for all the bells and whistles on the label, it really doesn’t do much for me. Eh, it’s arrite, but I won’t be buying it again. Stop trying to be cute, Extra: It’s what’s inside that counts.
Rating: oo (two gumballs)